As Reggie Fils-Aime is set to retire, he’ll be replaced as head of Nintendo of America by Doug Bowser

Doug Bowser. Image credit: Forbes.

Longtime fan-favorite Nintendo of America Chief Operating Officer Reggie Fils-Aime is retiring and he’s being replaced by Bowser. Doug Bowser, to be a little more specific.

The announcement was made in a statement by Fils-Aime and Nintendo Thursday. Bowser is currently the company’s senior vice president of sales and marketing.

The change will take place on April 15. According to Business Wire, “Fils-Aime started at Nintendo of America in 2003 as its Executive Vice President of Sales and Marketing and became its President and COO in May 2006.”

Fils-Aime’s successes include work on the GameCube, Game Boy Advance, games like Nintendogs and Brain Age as well as Wii Sports and Wii Fit and systems like the Wii, DS and 3DS. Of course, the most recent being the extremely successful Nintendo Switch.

According to Tech Crunch, Fils-Aime, in the statement, had this to say: “Nintendo owns a part of my heart forever. It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”

To remember Fils-Aime as he moves on to a new life adventure, here is a list of some of the best memes he gave the gaming community over the years, courtesy of DualShockers.

And here’s a story from Variety with some of the best reactions from other gaming industry leaders.

From us at SCG, thank you, Reggie!



By Daniel Wilson

Daniel has been a writer for over 25 years and recently earned his Bachelor's degree in journalism. Portfolio: