The newspaper juggernaut apparently paid seven figures for Wordle, the game that’s sweeping social media
The game, released in October 2021 by software engineer Josh Wardle, is said to have millions of daily players. If you have a Twitter or Facebook account, you’ve probably seen people posting their results each day, a practice that many have become quite annoyed with.
The Times says it purchased the game as part of its goal of increasing digital subscriptions to 10 million by 2025.
According to NYT’s own article on the purchase, “the company said the game would initially remain free to new and existing players.”
That suggests NYT intends to put the game behind a paywall, which would coincide with the company’s website structure and current business model for its news organization and other offerings such as its current Games and Cooking subscription service apps.
The purchase price NYT paid for Wordle was not disclosed, but the company said it is somewhere in the low seven figures. That would mean the company paid at least $1 million for the game.
It remains to be seen if the purchase and seemingly subsequent switch to a subscription model will have any affect on the amount of players the game attracts.
It will also be interesting to see if the NYT purchase of the game leads to any changes to the web-based mobile game, though the company has said it does not plan to change the game’s gameplay at this time.
Stay tuned for more on this story and everything else in gaming news.